PROJECTS
Copyright © Photography by Thérèse Aherne
I was asked to design new styles based on customer feedback, current styles, and market research. We focused on versatile pieces suitable for underwear or outerwear, especially for yoga or Pilates.
Inspired by nature and the butterfly lifecycle, I developed a concept aligned with the brand's ethos, featuring wrap-over silhouettes, soft green tones, and strap details echoing mountain landscapes. Once designs were approved, I managed the development process, from CADs and tech packs to fittings and factory communication, overseeing the designs through to production.
Services provided:
→ Concept research & mood board
→ Sketches & CAD designs
→ Technical packs
→ sample review
→ Test report review
→ Lap dip review
Services provided:
→ Concept research & mood board
→ Sketches & CAD designs
→ Technical packs
→ sample review
→ Test report review
→ Lap dip review
Designs and technical packs produced for a start-up brand. With comfort and size inclusivity key elements of their company values, lounge and lingerie details were merged together with silhouettes that could be worn by a range of sizes and layered with lounge or outdoor garments. Following on from final designs, factory ready technical packs were also produced for the collection.
Services provided:
→ Trend and market research
→ Concept research & mood board
→ Sketches & CAD designs
→ Technical packs
Services provided:
→ Trend and market research
→ Concept research & mood board
→ Sketches & CAD designs
→ Technical packs
A small collection designed for sustainable brand, Fruity Booty. Using a range of surplus fabrics, recycled trims and a custom butterfly print on recycled mesh to build a bold and youthful summer collection.
Services provided:
→ Concept research & mood board
→ Sketches & CAD designs
Services provided:
→ Concept research & mood board
→ Sketches & CAD designs
Concept boards and CAD designs for a luxury lingerie company. Adhering to the ethos of their label, seductive and feminine designs were created for autumn and summer collections using a range of silks, embroidery and high-end recycled materials.
Services provided:
→ Concept research & mood boards
→ Sketches & CAD designs
Services provided:
→ Concept research & mood boards
→ Sketches & CAD designs
Design concepts for a small conscious-led brand. With a young target market, lifestyle and fashion trends were reviewed to produce a concept that would resonate with their customer and enforce the identity of their brand.
Services provided:
→ Concept research & mood boards
Services provided:
→ Concept research & mood boards